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Hongqi
Hongqi is an automotive brand created by China FAW Group Corporation in 1958. It is the first Chinese automotive brand to produce high-end vehicles for government officials and state-owned enterprise executives.
On January 8, 2018, China FAW announced the new brand strategy for Hongqi, with the brand concept of "Chinese-style new nobility and exquisite aestheticism." The new Hongqi brand emphasizes the concepts of "new nobility," "new refinement," and "new sentiment," blending Chinese culture with advanced world culture, modern fashion design, cutting-edge science and technology, and refined emotional experiences to create outstanding products and services.
The brand has also started exporting vehicles to other countries, including Russia and North Korea. Today, Hongqi continues to produce high-quality vehicles that meet global standards for quality and technology. The brand is developing new models equipped with the latest technologies, including autonomous driving and wireless communication systems. Hongqi has also begun exploring the electric vehicle market to meet the demands of modern transportation and environmental requirements.
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FAW Hongqi
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